Running out of the mobile phone industry "user experience"

Music since 2006 Mobile Boom, the phone did not appear in the field no longer seems like the camera,

MP3 This has the effect of universal coverage of new features and new applications. So on 2G/2.5G mobile phone has been “cooked up” argument has become popular, are the innovative mobile phone features and applications are really stuck up? This year

Communicate Show, the most important Chinese market, mobile phone chip supplier MediaTek give new answers.

“Over the past two or three years, whether business or terminal chip manufacturers, improve the user experience in up and down a lot of energy. In our view, it will be a new round of cell phones the most important drivers of innovation.” United Chief Financial Officer and Chief Science and Technology issued a spokesman said Yu Ming duo. In fact, a few years ago camera phones, music phones boom in popularity, MediaTek is the most important behind the scenes technology-driven companies.

By MediaTek exhibition is not difficult to interpret out of their “user experience” specific understanding. According to reports, MediaTek customers since 2006 with the push of a “Quality Plan” works, day language,

Konka , TCL And other important domestic mobile phone brands are involved in the program, its products not only by domestic consumers, even been overseas markets, including Vodafone, Telefonica, T-Mobile and other operators recognized internationally renowned. Second, the basis of quality assurance to differentiate the user experience, “such as the introduction of FancyUI, on the one hand we provide a complete FancyUI framework to help customers shorten the development cycle; the other hand, we also provide a complete source code, allowing customers to develop customized UI effects, “said Yu Ming Duo.

Industry that enhance the user experience from the start, will make some of the original troubled mobile phone business and industry solved the problem.

First of all, to enhance the user experience will contribute directly to increase consumer loyalty. Second, enhance the user experience is precisely what the current development of one of the key factors TD industry. With the TD-HSDPA entered the popular stage, TD, compared with two other 3G standard, the main technical indicators are not they strive. Therefore, consumers willing to replace 3G from 2G/2.5G mobile phones, 3G phones will not change the selection of TD, TD largely depend on cell phones have features they want, and enough of these features not easy to use. Application

Service Dispute, has become the industry chain to enhance the user experience of the first to target. When the phone is more and more hardware, application service differentiation reflected the role of competition will become increasingly significant.

8 MediaTek announced a mobile middleware platform VRE put into commercial use, as China’s current mobile phone market’s leading supplier of chips and solutions, MediaTek’s move is considered to explore the application of mobile phone services industry a positive attempt innovation.